Communicate in Arabic

Locally: The Challenge

Bridging the cultural gap is key to integration.

The demographics in Europe are in constant change. In The Netherlands, 3.5% of the population are of Arab origins, and tens of thousands of immigrants and refugees of Arab origins arrived. Integrating the new arrivals into the society is challenging, due to the cultural gap and the language barrier. The most effective tool in bridging the cultural gap is clear communication.

Globally: The Business Opportunity

The Arab World ranks lowest worldwide in English proficiency.

All numbers and figures make The Arab World the biggest future market for European businesses, yet English proficiency is one of the lowest in the world with most countries ranking at the bottom of the English Proficiency Index

Our Services

Cultural Advisory

Our team will navigate you through the cultural complexities of The Arab World, supported by a worldwide network of partners experienced in media, business, public sector policy and sustainability.